Forests have an incredibly important role here on our Planet. We need trees for a variety of reasons, one of it is that they absorb not only the carbon dioxide that we exhale, but also the heat-trapping greenhouse gases that we humans create with our industry. Beside that, forests provide nutrition cycling, soil formation and fresh water supply necessary to maintain the biodiversity of animals.

Furthermore, the trees play a huge role by providing the psycho physiological influence on people in the form of purified air, clean water, rests and recreation, scenic enjoyment, reduced noise level and spiritual replenishment.

However, despite all the benefits the trees provide, we choose to cut them down, not only refusing their merits, but also putting ourselves into danger. The mass destruction of trees—deforestation—continues, sacrificing the long-term benefits of standing trees for short-term gain.

Forests still cover about 30 percent of the world’s land area, but they are disappearing at an alarming rate. Between 1990 and 2016, the world lost 1.3 million square kilometers of forests, an area larger than South Africa. Since humans started cutting down forests, 46 percent of trees have been felled. About 17 percent of the Amazonian rainforest has been destroyed over the past 50 years, and losses recently have been on the rise.

As the world seeks to slow the pace of climate change, preserve wildlife, sustain clean air and support billions of people, trees inevitably hold a major part of the answer.

For the concern of deforestation we have decided to spread awareness about the situation of the forests and their role in humans’ life. We truly understand that the forests and all nature must become a core value for us humans rather than just a resource.

One of the reasons we have chosen forest animals as our hats models is to attract attention towards these adorable creatures and to remind us that we all live here on this Planet together. By loving them the same as we love our own children we can then grow the love for overall nature too, which then would leave us with more careful and responsible decisions on the way we treat nature. More of us consider nature as a core value the better future awaits us.

Our mission is to switch humans actions from cutting the trees to planting them.