The Ocean is the heart of the planet. Water covers more than two-thirds of the Earth’s surface. Our oceans and seas provide countless benefits to our planet and all the creatures that live here. It is often thought that rainforests are the primary source of oxygen on the planet, but the truth is that 50-80% of the oxygen production on Earth comes from the oceans. It does not matter how far we live from the waters, from every ten breaths we take seven come from the oceans and seas.

Everyday, the ocean is under attack from natural sources and manmade pollution. Plastic pollution is the most widespread problem affecting the marine environment. It has a direct and deadly effect on wildlife. Thousands of seabirds and sea turtles, seals and other marine mammals are killed each year after ingesting plastic or getting entangled in it. Plastic accumulating in our oceans and on our beaches has become a global crisis. Good thing that global concern and public awareness regarding the impact of plastic on the marine environment are currently increasing. Changing the world is possible. We are committed – we invite you to join this global effort.

The main idea of the underwater project is to spread awareness about plastic pollution in our oceans and seas. Our hats float in clear water and represent the future with no plastic waste. We truly believe in this idea and move towards the change by raising a better generation for the greener World. Waters could fully recover from the negative impacts of human interaction over the next three decades — if we act now.

Recycling and reuse of plastic materials are the most effective actions available to reduce the environmental impacts of open landfills and open-air burning that are often practiced to manage domestic waste. Sufficient litter and recycling bins can be placed in cities, and on beaches in coastal areas to accelerate the prevention and reduction of plastic pollution.

All our branding ideology has an eco-friendly approach. Less impact to nature, the healthier planet we will live in. All materials and fabrics are carefully picked to substantiate our values. Plastic-free strategy helps us to stay loyal to our family beliefs

Small steps lead to big changes, according to this statement we have a tradition in our family – one day in a month we spend our free time litter-picking in our seaside. Not a substantial impact on saving the planet, but a vast one on conveying the right values to our son, and others who get inspired by this. Our vision is to raise awareness and be capable to join communities and support organisations that are dedicated to helping our environment.